There are always opportunities to increase the presence of financing language on merchant websites and help drive conversions.
Introduce financing earlier on in the journey so that customers know their options as they begin to shop
Use messaging like: ‘Flexible 0% financing available. Pay over 12 months. Instant approval.’
Continue to push financing message throughout journey - Use more direct and specific messaging: ‘Pay only XX/month over X months’
Financing messaging has specific regulations and we must be sure to include the detailed disclaimers associated with financing messaging. These are outlined below:
Whenever we mention ‘0% interest’ or ‘XX equal monthly payments’ on any page we must include the following disclaimer either through a pop-up or at the bottom of the page:
O.A.C. Subject to terms of your Flexiti cardholder agreement. Minimum purchase of $XX applies. No interest will accrue during the promo period and monthly payments include premiums for payment protection insurance and fees, if applicable. If any payment is missed, the promo offer may be cancelled and upon cancellation, interest will be calculated at the cardholder agreement annual interest rate (Account AIR). Initial Account AIR is disclosed upon approval, varies based on cardholder’s creditworthiness at time of application and does not exceed RBC prime + 33.29% (35% for Quebec residents). Any balance at the end of the promo period bears interest at the Account AIR. Admin fees of $XX apply and will be financed with purchase (excluding Quebec residents). Annual fee of $39.99 applies for residents of Quebec and $24.99 may apply for residents of other provinces. Promos and terms may be changed without notice. Financing provided by Flexiti Financial. Flexiti, FlexitiCard, and Flexiti Financial are trademarks of Flexiti Financial Inc.
2. When we mention ‘instant approval’ or ‘approval in 3 minutes’ we need to add the following:
Conditional upon ID verification and on approved credit and valid email address required. Applications may be subject to a secondary, manual review.