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Continue to push financing message throughout journey - Use more direct and specific messaging: ‘Pay only XX/month over X months’
We recommend including a financing message with a call-to-action on your homepage – specifically in a carousel banner if your site has one. Here is an example. Consider including the following elements on your carousel banner:
An image relating to your brand
Your logo + our logo
High level financing details
Call-to-action to learn more (which will drive to your financing landing page).
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We also strongly recommend that you include a financing specific landing page to your e-commerce site. This will help communicate the benefits of financing with Flexiti to your customers and encourage them to apply. You can download our template from the Developer Portal, or if you want to create your own, you can leverage the approved copy also available there.
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Add Flexiti as payment method in the footer of your site, or wherever else you are displaying available payment methods.
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Marketing Language and Legal Compliance
Financing messaging has specific regulations and we must be sure to include the detailed disclaimers associated with financing messaging. These are outlined below:
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O.A.C. Subject to terms of your Flexiti cardholder agreement. Minimum purchase of $XX applies. No interest will accrue during the promo period and monthly payments include premiums for payment protection insurance and fees, if applicable. If any payment is missed, the promo offer may be cancelled and upon cancellation, interest will be calculated at the cardholder agreement annual interest rate (Account AIR). Initial Account AIR is disclosed upon approval, varies based on cardholder’s creditworthiness at time of application and does not exceed RBC prime + 33.29% (35% for Quebec residents). Any balance at the end of the promo period bears interest at the Account AIR. Admin fees of $XX apply and will be financed with purchase (excluding Quebec residents). Annual fee of $39.99 applies for residents of Quebec and $24.99 may apply for residents of other provinces. Promos and terms may be changed without notice. Financing provided by Flexiti Financial. Flexiti, FlexitiCard, and Flexiti Financial are trademarks of Flexiti Financial Inc.
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When we mention ‘
instant approval’ or ‘approval in 3 minutes’ we need to add the following:
Conditional upon ID verification and on approved credit and valid email address required. Applications may be subject to a secondary, manual review.
Additional Marketing Opportunities
We recommend including a financing message with a call-to-action on your homepage – specifically in a carousel banner if your site has one. Here is an example. Consider including the following elements on your carousel banner:
An image relating to your brand
Your logo + our logo
High level financing details
Call-to-action to learn more (which will drive to your financing landing page).
...
We also strongly recommend that you include a financing specific landing page to your e-commerce site. This will help communicate the benefits of financing with Flexiti to your customers and encourage them to apply. You can download our template from the Developer Portal, or if you want to create your own, you can leverage the approved copy also available there.
...
Add Flexiti as payment method in the footer of your site, or wherever else you are displaying available payment methods.
...