Marketing Financing on your Site
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Messaging and Legal Compliance
It is very important that all Flexiti or financing related messaging and materials are sent to Flexiti for review from a content and compliance perspective. This document is intended to provide initial guidance when developing copy for your e-commerce site however, all messaging needs to be reviewed and approved by Flexiti prior to use.
There are very specific rules when it comes to marketing financing on your e-commerce site. Please be sure to follow the below directions carefully when promoting financing.
Marketing Financing in (1) For marketing directed at residents of provinces other than Quebec:
Please see section two (2) for guidelines regarding the marketing directed at residents of Quebec.
Sample messaging:
0% interest financing*
No interest financing*
Shop online with 0% interest financing*
Pay for your purchase in 12 equal monthly payments*
Instant 0% financing*
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Whenever any of this messaging (or similar) are used we must include the below appropriate disclaimer either:
On the same page as the financing message - preferably in the same banner as the message or as a footnote on the same page (with matching symbol references such as *)
In a pop-up close to the financing message
One-click away from the financing message (ie. to the financing landing page) but must drive directly to the terms
Applicable Sample Disclaimer
Below is the applicable disclaimer (The below disclaimer is subject to revisions depending on the messaging being used. Please be sure to fill in complete the minimum purchase amount and admin fees as applicable that apply to purchases from your online store):
O.A.C. Subject to terms of your Flexiti cardholder agreement. Minimum purchase of $XX applies. For deferred plans, no payments are required during the promo period, except for payment protection insurance premiums, fees and taxes, if applicable, which are billed monthly. Interest at the cardholder agreement annual interest rate (Account AIR) accrues during the promo period and will be charged if the balance is not paid in full by the promo expiry date. No interest will accrue during the promo period and monthly payments include premiums for payment protection insurance, fees and feestaxes, if applicable. If any payment is missed, the promo offer may be cancelled and upon cancellation, interest will be calculated at the cardholder agreement annual interest rate ( Account AIR
). Initial Account AIR is disclosed upon approval, varies based on cardholder’s creditworthiness at time of application and does not exceed RBC prime + 33.29% (35% for Quebec residents). Any balance at the end of the promo period bears interest at the Account AIR. Admin fees of $XX apply and will be financed with purchase (excluding Quebec residents). Annual fee of $39.99 applies for residents of Quebec and $24.99 may apply for residents of other provinces. No payments deferred plans are not available for Quebec residents, however, other deferred interest promos are available. Promos and terms may be changed without notice. Conditional upon ID verification and on approved credit and valid email address required. Applications may be subject to a secondary, manual review. Financing provided by Flexiti Financial. Flexiti, FlexitiCard, and Flexiti Financial are trademarks of Flexiti Financial Inc.
(2) For marketing directed at residents of Quebec:
(2.1) General Marketing Rules for Financing in Quebec:
If your store has a Quebec presence and does business in Quebec, there are additional rules that need to be followed:
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Cannot say ‘0% interest' in Quebec. However, you can say 'no interest’.
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(a) We cannot advertise ‘0% interest'
(b) We are not permitted to urge Quebec consumers to make purchases with credit.
(c) When advertising products or on product focused pages, we cannot indicate the terms of a credit product. We can simply advise that credit is available.
(2.2) Payment Calculator Tool
Marketing directed at residents of Quebec is not permitted to include the Payment Calculator Tool as this violates the above rule (c).
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(2.3) Advertising on Product Pages or in Product Ads
We are not allowed to provide details about financing on product pages or ads. We can simply advise that financing is available.
Headline for product pages/ads: Online Financing available with Flexiti*
Disclaimer Placements
Whenever any of this messaging (or similar) is used we must include the below disclaimer either:
On the same page as the financing message - preferably in the same banner as the message or as a footnote on the same page (with matching symbol references such as *)
In a pop-up close to the financing message
One-click away from the financing message (ie. to the financing landing page) but must drive directly to the terms
Sample Disclaimer
The below disclaimer is subject to revisions depending on the messaging being used. Please be sure to complete the minimum purchase amount and admin fees that apply to purchases from your online store
O.A.C. Subject to terms of your Flexiti cardholder agreement. Minimum purchase of $XX applies. Admin fee and/or annual fees may apply and will be financed with purchase. Promotional plans and available to them.
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interest rates vary based on applicant’s creditworthiness at time of application. Conditional upon ID verification and on approved credit and valid email address required. Applications may be subject to a secondary, manual review. Financing provided by Flexiti Financial. Flexiti, FlexitiCard, and Flexiti Financial are trademarks of Flexiti Financial Inc.
(2.4) Advertising on Financing Pages or Financing Ads
Sample headlines
Financing available with Flexiti*
No interest financing available*
On-the-spot credit available*
Disclaimer Placements
Whenever any of this messaging (or similar) are is used we must include the below disclaimer either:
On the same page as the financing message - preferably in the same banner as the message or as a footnote on the same page (with matching symbol references such as *)
In a pop-up close to the financing message
One-click away from the financing message (ie. to the financing landing page) but must drive directly to the terms
Applicable Sample Disclaimer
Below is the applicable disclaimer (The disclaimer is subject to revisions depending on the messaging being used. Please be sure to fill in complete the minimum purchase amount and admin fees as applicable that apply to purchases from your online store):
O.A.C. Subject to terms of your Flexiti cardholder agreement. Minimum purchase of $XX applies. No interest will accrue during the promo period and monthly payments include premiums for payment protection insurance and fees, if applicable. If any payment is missed, the promo offer may be cancelled and upon cancellation, interest will be calculated at the cardholder agreement annual interest rate (Account AIR). Initial Account AIR is disclosed upon approval, varies based on cardholder’s creditworthiness at time of application and does not exceed RBC prime + 33.29% (35% for Quebec residents). Any balance at the end of the promo period bears interest at the Account AIR. Admin fees of $XX apply and will be financed with purchase (excluding Quebec residents). Annual fee of $39.99 applies for residents of Quebec and $24.99 may apply for residents of other provinces. Promos and terms may be changed without notice. Conditional upon ID verification and on approved credit and valid email address required. Applications may be subject to a secondary, manual review. Financing provided by Flexiti Financial. Flexiti, FlexitiCard, and Flexiti Financial are trademarks of Flexiti Financial Inc.
REMINDER: All financing communications or landing pages must be shared with Flexiti for approval prior to launching. This is to ensure that all messaging is compliant
If you have any questions about the content of this document, please reach out to the Flexiti Marketing team.